The West Coast’s most immediately recognizable city thanks to its striking Golden Gate Bridge (sorry, Los Angeles, not this time), San Francisco is a treasure trove of activity.
Every nook and cranny of the City by the Bay dishes up something different; so much so that the Northern Californian epicenter has become one of the most multi-cultural urban hubs in the US. From Little Italy and Chinatown to Silicon Valley, Alcatraz and Sausalito, the city’s diversity is a major draw.
And with so many fun things to do in San Francisco — sports, food, art, history, architecture, music, and day trip options aplenty (Muir Wood and Yosemite) — it’s no wonder over 21 million tourists make the journey here every year.
But if we look beyond the clanking downtown streetcars, the hilly city streets, and the iconic bridge, there’s one particular area that has attracted first and fiftieth-time visitors for decades. Yep, Fisherman’s Wharf – the vibrant waterfront district that is as much a cultural centerpiece of the city as its more famous attractions.
Stuffed with seafood restaurants, souvenir shops and tourist-friendly activities, not to mention a handful of sea lions known to frequent nearby Pier 39, there are more than enough things to do in Fisherman’s Wharf to keep you entertained for days on end.
From strolling through the famous San Francisco Cannery to walking in Al Capone’s footsteps with a historical tour of Alcatraz, to the USS Pampanito and the slew of tantalizing eateries, let’s unpack the most exciting activities that make Fisherman’s Wharf one of San Francisco’s most coveted destinations.
Fisherman’s Wharf isn’t just a spot – it’s an adventure. And we’re about to go exploring.
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1 – Witness California’s underwater world at the Aquarium of the Bay
A longstanding family favorite, the Aquarium of the Bay has been wowing visitors of all ages since it opened its doors back in 1996. As the stomping ground for over 20,000 aquatic animals — sea stars, rays, sharks, octopi, jellyfish, turtles, and more colorful fish than you could possibly count — this Pier 39 staple combines a level of entertainment and education that few other tourist attractions in San Francisco can match.
As you make your way around the Smithsonian-affiliated aquarium, meeting 200+ animal species along the way, you’ll have the opportunity to get up close and personal with a variety of sea creatures, from mighty sevengill sharks to friendly bat rays. And if you’re brave enough, you can even touch them in the Touchpools or Bay Lab zones!
The Beauties of the Bay zone is always a hit. Here, the colors come out to play; thanks to the bright orange Garibaldi (the California State Marine Fish), green Moray Eels, the Eastern Pacific Red Octopus, and all sorts of vibrant rockfish.
The Sharks of Alcatraz Tunnel and the Near Shore Tunnel show off some of the region-specific wildlife, but it’s often the River Otters gallery that steals the show.
Hot tip: To save a few bucks, consider buying the Go City San Francisco Explorer Pass, which provides discounted access to a range of top attractions, including the Aquarium of the Bay.
2 – Race against the clock at The Escape Game
Consider yourself somewhat of a detective-to-be? The next Sherlock Holmes, perhaps? Well, now’s your chance to prove it. The Escape Game SF, which sits on Jefferson Street right next to Madame Tussauds (see #6), boasts a half-dozen thrilling, interactive adventures that’ll put your problem-solving skills to the test.
Perfect for groups and couples alike, this popular Fisherman’s Wharf attraction invites you to team up, crack codes, find hidden objects, solve puzzles, and do whatever it takes to escape the themed rooms before the time is up.
Take your pick from five different games: Timeliner, The Depths, Prison Break, Gold Rush, and Special Ops.
In Timeliner, you’ll step aboard a time-traveling train, traveling from the Jurassic era to the Medieval era and everything in between – all in the name of saving the future. On The Depths, you’ll make your way underwater in a submarine to investigate an abandoned laboratory and try to recover a missing scientist; while Gold Rush takes you back to the prospecting days of 1800s California.
Special Ops is all about saving the day when things go awry in a local spice market, but it’s often the Prison Break game that’s most popular — themed like Alcatraz, you’ll have exactly one hour to break out of the cell and make your escape to a life of freedom.
So, think you’ve got what it takes to crack the codes and make it out in time? There’s only one way to find out…
3 – Check out the fascinating and free Musée Mécanique
While the de Young Museum, The Walt Disney Family Museum, and the SFMOMA X often steal the spotlight, one of the best museums in San Francisco lies right here, flying under the radar in Fisherman’s Wharf.
This is undoubtedly one of the top things to do in Fisherman’s Wharf for enthusiasts of vintage games and historical artifacts.
Tucked away over at Pier 45, right next to the USS Pampanito Museum and Memorial, the Musée Mécanique is a vintage gamer’s Heaven on Earth. This charming museum is a treasure trove of old-school mechanical wonders, sporting an interactive collection of coin-operated games, rare musical instruments, and nostalgic fortune tellers machines, many of which date back to the early 20th century.
As you wander around the floor, you’ll find old jukeboxes, hand-cranked music boxes, modern video game arcade machines, and more — and for all of you San Francisco natives, some of the old-school machines from Playland at the Beach, Sutro Baths, and the Cliff House have found a second home here. All up, the museum houses over 300 unique artifacts, making it one of the world’s largest collections of arcade artifacts.
The best part? Entry to the museum is free! Just bring along a pocketful of coins if you want to try out the different games.
4 – Zoom around the city on a GoCar tour
If you’re fed up with walking around San Francisco’s streets – given it’s the second hilliest city in the world after La Paz, we won’t blame you – then why not get behind the wheel and take a leisurely GoCar tour instead?
This ingenious concept sees visitors strapped into their own three-wheeled, two-seater, bright yellow GoCar – complete with GPS to make your life easy.
As you drive through the city, your onboard guide will take you to some of the city’s main hotspots, sharing plenty of fascinating tidbits about them along the way.
Take your pick from Golden Gate Bridge and Sausalito GoCar tours, San Francisco City streets GoCar tours, both of which last a couple of hours, or longer full-day experiences that take you all over town, from Fisherman’s Wharf to the Presidio, Coit Tower, Chinatown, Lombard Street, Ocean Beach, and Golden Gate Park, to name a few.
Hot tip: If you book your tour in advance, you can actually customize your own route, choosing from over 50 points of interest around the city.
5 – Make your way to the Sea Lion Viewing Area at Pier 39
Back in 1989, a colony of sea lions made Pier 39 their home, and – to both the surprise of locals and the delight of tourists – they’ve been here ever since.
Head to the Sea Lion Viewing Area at Pier 39 and you’ll be able to see literally hundreds of these gentle, rumbling (admittedly, smelly) creatures up close — and seeing as that they can weigh up to 850 pounds (386 kilograms), they’ll be impossible to miss.
Over time, however, the Pier has evolved into much more than just a hangout for the blubbery beasts. Now, thanks to The Marine Mammal Center, it’s also an educational hub. Inside the center, staff and volunteers are on hand to share insights about the sea lions’ natural environment, their quirky behaviors, the reasons why they chose to settle in the middle of a thriving city, and plenty more.
If you want to see how many sea lions are there on any given day, use Pier 39’s live sea lion cam to check out the action before you make the trip.
Traveling in 2024? A brand new installation called The Sea Lion Spot will soon be open. Venturing beneath the surface, it will provide a fascinating new perspective on the animals, with multi-sensory exhibits and interactive touchscreens to boot. So keep an eye out on the Marine Mammal Center website to see when it opens.
6 – Meet your heroes (almost) at Madame Tussauds
The closest you’ll get to rubbing shoulders with some of the world’s most famous faces, Madame Tussauds on the shores of the bay is guaranteed to be a hit with all ages. With wax figures of everyone from Taylor Swift to Elvis and Leonardo DiCaprio, you’re sure to spot a few familiar faces.
In total, more than 100 wax figures have been carefully constructed to look as life-like as possible, including athletes (like Tom Brady, Steph Curry and Lionel Messi), leaders (Barack Obama, Abraham Lincoln, Steve Jobs), music icons (Queen Bey, Lady Gaga, Michael Jackson, Rihanna) and Hollywood royalty (Tom Hanks, Jennifer Aniston, Peter Dinklage, and many more).
And if the thought of posing for selfies with A-listers isn’t exciting enough, they’ve also got interactive exhibits where you can get hands-on with some of their most famous characters — ride a bike into the sky with E.T, go toe to toe with Muhammad Ali, or sing your heart out with Adele.
Even though Madame Tussauds is a worldwide institution, none of the other venues can claim to offer the Spirit of San Francisco zone. Here, you can mingle with SF locals, from the late, great Robin Williams to Janis Joplin, Jimi Hendrix, and Francis Ford Coppola, and snap pics in front of pint-sized Golden Gate landmarks.
7 – Witness stunning Bay views with a boat tour
With a moniker like Fisherman’s Wharf, it would be sacrilege not to explore the bay by boat. Luckily for us, there’s a smorgasbord of tours to choose from that provide a fresh perspective on some of San Francisco’s most iconic attractions.
For architecture buffs, the bridge-themed cruise offers an afternoon of sightseeing and history. You’ll sail under The Golden Gate and Bay bridges, with top-notch views of Alcatraz Island and the Downtown skyline.
If you’re more into relaxation and romance, then why not opt for a sunset sail? Heading out on the bay just before dusk, you’ll be able to catch the city as it transitions from day to night, and see exactly where the Golden Gate Bridge gets its name.
Prefer something a little more adventurous? Then a speedboat ride – ideal for summer – is the perfect option. With the wind in your hair and the water splashing around you, you’ll see the sights of San Francisco in record time.
Throw in brunch cruises, Alcatraz and history-themed sails, multi-day yacht tours, and even the chance to rent your own private vessel, and it’s clear you won’t be running out of options any time soon.
See also: San Francisco boat tours – which one is best?
8 – Join one of the locally-led walking tours
Since Fisherman’s Wharf is a relatively small area, so long as you’re sporting a pair of comfy shoes, it makes for the ideal destination for an informative walking tour. Led by friendly, in-the-know guides, you’ll be able to learn more about the history and culture of this colorful district without having to worry about what to see – since they’ll make sure you don’t miss a thing.
While every on-foot adventure is a little different (depending on your guide and what’s happening on any given day), you can expect most Fisherman’s Wharf walking tours to make their way down Jefferson Street, and take in sights like Ghirardelli Square, The Cannery, Aquatic Park, Pier 39 and the SS Jeremiah O’Brien. All the while, your guide will share all kinds of fascinating facts about the district’s (and the city’s) past.
Of course, no walking tour would be complete without a stop at Boudin Bakery – the home of San Francisco’s iconic sourdough bread – and the Fisherman’s Wharf Sign, where you can snap one of the most sought-after photos in the city.
Looking for something a little different? For thirsty travelers, there’s the craft beer walking tour which includes some of the best craft breweries in Fisherman’s Wharf. Or, for penny pinchers, you can grab a value-packed combination ticket that adds on an Alcatraz visit or a Golden Gate Bay cruise.
9 – Be confused and delighted at Ripley’s Believe It or Not!
Overflowing with oddities, optical illusion, and over 450 weird and wonderful artifacts, Ripley’s Believe It or Not! is a great place to while away an hour or two on a rainy day – especially if you’ve got kids in tow.
Located in the heart of Fisherman’s Wharf at Pier 39, this marvelous, albeit head-scratching museum features dozens of interactive exhibits designed to spark imagination and challenge perception. From shrunken heads and a two-headed calf to giant dinosaurs made out of metal, a wooly mammoth made of rubber, a matchstick model of the space shuttle Columbia, and dozens of hands-on sensory experiences, Ripley’s is sure to provide plenty of fuel for conversation.
While you’re there: In addition to the museum, the venue is also home to Ripley’s Marvelous Mirror Maze. With over 100 mirrors, distracting LED lighting and surround sound, it won’t be as easy as you may think to make it through this mind-bending wonderland.
10 – Step onto a WWII-era ship: the SS Jeremiah O’Brien
Stretching a whopping 441 feet long (exactly half the length of the Titanic), the SS Jeremiah O’Brien — docked at Pier 35 on the Embarcadero — is one of the last remaining Liberty ships from the World War II era. Remarkably, 2,710 Liberty ships were built and launched during World War II, and this is one of just two that still stands.
But it’s not just for show; this living piece of history welcomes visitors to step aboard and experience what life at sea was like during wartime (albeit a scaled-back version).
Ticket in hand (which costs about US$20 for adults), you’ll get to wander around the decks, climb the ladders, see the living quarters and the engine room, and learn all about the vital roles that the Jeremiah O’Brien – and Liberty ships in general – played during the war.
Visiting during October? Don’t miss Fleet Week, which features fighter jet air shows and cruises; or the Brew on the Bay event, during which you can sample dozens of craft beers, explore the decks and soak up unbeatable views of the skyline.
11 – Explore lesser-known neighborhoods with one of the city’s bike tours
With so much to see in San Francisco, it’s near impossible to take in all of the city on foot (because it’s too big) and by car (because then you miss all the hidden gems). Enter the bike tour — a way to explore every corner of San Francisco’s beautiful streets while burning plenty of calories along the way.
We know what you’re thinking – but don’t worry, there are electric bike tours available too, so you won’t have to worry about those dramatically steep hills!
A lot of the bike tours in San Francisco actually start right here, in Fisherman’s Wharf. From here, the city’s your oyster. Some excursions pedal their way to the most iconic landmarks (Golden Gate Bridge, Sausalito, Little Italy, Presidio National Park), while others take a more adventurous route and crisscross their way through the city’s many hidden neighborhoods and landmarks (Haight-Ashbury, the Painted Ladies, and Crissy Field, to name a few).
Take your pick from guided tours, during which a San Franciscan will fill you in on the city’s history and culture; or opt for a self-guided tour, which gives you maximum freedom to explore at your own pace and is considered one of the top things to do in San Francisco for couples. Either way, the views of the bay are unbeatable, and you’ll feel worlds away from the tourist crowds.
12 – See what submarine life is like on the USS Pampanito Museum and Memorial
If you’ve already checked out the SS Jeremiah O’Brien (see #10) and are still itching for more WWII history, you’ll be pleased to know that the USS Pampanito Museum and Memorial is just a stone’s throw away.
This $6 million (at the time) submarine was first launched in 1943 (the peak of WWII), and played a significant role in the Allied victory, making six patrols of the Pacific in total.
Now a National Historic Landmark, inside its decks, you can explore multiple levels of interactive exhibits, see the compartments, the narrow halls, the weaponry on the main deck, and plenty more. Given that the submarine is virtually as she was in 1945 (with the exception of the hatch and ladders used by tourists), it’s certainly one of the most insightful things to do in Fisherman’s Wharf.
Make sure you check out the audio tour as well – lasting around 40 minutes and rolling back the curtain on the ship’s involvement in the war, it’ll make your experience all the more immersive, informative, and enjoyable.
The Pampanito is open from 10 AM to 6 PM, 7 days a week, making it an easy addition to any day of Fishman’s Wharf sightseeing.
13 – Cross the bay to the infamous Alcatraz Island
It was once the home of the world’s most notorious prison. It has housed some of America’s most notorious criminals, including Al “Scarface” Capone and George “Machine Gun” Kelly, and it retains its eerie mystique to this day. It’s one of the best places to visit in San Francisco, and it’s located just off of Fisherman’s Wharf.
Yes, we’re talking about the legendary Alcatraz Island — a Civil War fort turned military prison turned federal penitentiary… turned tourist attraction.
Though the prison ceased operations in 1963, today you can jump on a boat from Pier 33 and take a 15-20 minute ride out to the island. Once you set foot on the island, you can explore the prison yard, the cell blocks, the dining hall, and more, hearing stories of the island’s most famous inmates along the way – including the quartet that infamously escaped back in 1962 — thanks to the incredibly detailed audio guide.
Alcatraz is open daily (except for Christmas Day) and you can grab Alcatraz last minute tickets online to potentially save a few dollars compared to the regular Alcatraz Island tickets price.
Looking for a more comprehensive experience? Some of the best Alcatraz Island tours combine the storied island with other top-rated activities, like a seaplane flight + Alcatraz cruise combo, Alcatraz ticket + walking craft beer tour, or the popular “Jail and Sail” Alcatraz tour + twilight bay cruise option.
14 – Take a spin on the San Francisco Carousel
A beloved family favorite, and a highlight on any list of things to do in Fisherman’s Wharf, the San Francisco Carousel is located in Pier 39 and offers a classic carnival experience for kids of all ages.
With over 50 intricately detailed animals to choose from, your little ones (and the kids at heart) can hop on board and take a spin around this vintage carousel ride that transports both young and old to a bygone era.
Look closely and you’ll notice that this is no ordinary Merry-Go-Round — it’s detailed with intricate hand-painted panels of famous San Fran landmarks; the Golden Gate Bridge, Coit Tower, and Lombard Street, to name a few. Rides last for about three minutes, during which traditional organ music plays in the background, enhancing the overall nostalgic experience.
Plus, since it costs just $3 per ride (or $5 for 2 rides), it sells itself as one most affordable things to do in San Francisco with kids.
While you’re there: Right around the corner you’ll find the colony of sea lions that have made Pier 39 their home. This is a great spot to take the kids and show them some of San Francisco’s unique wildlife.
15 – Marvel at historic ships at Hyde Street Pier
Maritime enthusiasts, this one has your name all over it.
As part of the San Francisco Maritime National Historical Park (San Francisco Maritime Museum), this historic pier is a living museum that preserves the city’s maritime heritage.
Wander around the area and you’ll discover a collection of historic ships and vessels, each with its own captivating story. Notably, the Balclutha, an 1886 square-rigged sailing ship, stands as a testament to the era of tall ships and global maritime trade.
But there’s also the Eureka steamboat, Eppleton Hall tugboat, Hercules Tugboat, and the Alma Scow Schooner.
And while they’re certainly fascinating to view from afar, to really appreciate them, you’ll want to hop on board and explore them up close as part of a guided tour.
While you’re there: You’ll find the Hyde Street Pier toward the western end of Fisherman’s Wharf, not too far from the Cartoon Art Museum, so why not check off the bucket list back to back?
16 – Embark on an insightful cable car tour
As iconic as the city itself, there’s nothing quite like taking a cable car – otherwise known as a streetcar – ride through the streets of San Francisco.
With three distinct routes – the Powell-Hyde Line, the Powell-Mason Line, and the California/Van Ness Street Cable Car Line – you’ll be able to explore some of the city’s most bustling neighborhoods and attractions, from Nob Hill and Union Square to Chinatown and, of course, Fisherman’s Wharf, where you’ll find the Powell & Hyde Cable Car Turntable.
If you jump on the latter, you’ll be taken up the hill toward Nob Hill, where you can take stunning pictures of the city skyline. Better yet, why not join an official cable car tour and learn more about the city’s history, landmarks, and sights along the way?
17 – Stuff your face at the Ghirardelli Chocolate Experience
Sweet tooths, rejoice!
The Ghirardelli Chocolate Experience at Fisherman’s Wharf is a tantalizing, cocoa-y ode to one of the country’s oldest chocolate makers. Having been around since 1852, the store has developed a legacy that goes way beyond your classic milk chocolate bar. These days, you can get everything from the brand’s signature hot fudge, all kinds of Insta-worthy, over-the-top ice cream creations, and over 40 different flavors of chocolate treats alone.
You can take part in several interactive experiences, from learning about the chocolate-making process to tasting a handful of flavors (if you ask nicely), or putting together your own take-out bag from the world’s largest Pick & Mix. Either way, you’re bound to leave with a smile on your face and a few delicious treats in hand.
If you’re not sure what to indulge in, look no further than the Ghirardelli World-Famous Hot Fudge Sundae – the most popular of its 15 different varieties
You’ll find this iconic locale in the eponymous Ghirardelli Square, where plenty more shops, restaurants, and bars (including the San Francisco Brewing Company) await. Contrary to most visitors’ first thought, however, it’s not actually one venue; in fact, three Ghirardelli locations are spread throughout the square: The Original Ghirardelli Ice Cream and Chocolate Shop, the Ghirardelli Chocolate Experience, and Ghirardelli On-The-Go.
18 – Play a SF-themed round at Subpar Miniature Golf
If you’re looking for a dose of fun and friendly competition, Subpar Miniature Golf at Ghirardelli Square provides a lighthearted escape.
This quirky and creatively designed miniature golf course is truly one of a kind; you won’t find typical, flat-grass carpets or windmills here. Instead, you’ll find yourself playing around a shrunken-down version of San Francisco!
All up, there are 18 imaginative holes inspired by iconic City by the Bay landmarks — the Painted Ladies, the Golden Gate Bridge, Alcatraz, Lombard Street, and Millennium Tower, to name a handful.
It’s a delightful blend of entertainment and sightseeing that promises laughter and memorable moments. Plus, with its own menu of craft beers (ranging from blood orange IPAs to hefeweizen and the popular Alcatraz Amber), it’s certainly not just a place for kids and families!
19 – Catch all the main highlights with a hop-on-hop-off bus tour
Want to see as much of San Francisco as possible, but don’t have much time on your hands? Then do as the first-time visitors do: jump on one of the hop-on-hop-off tourist busses and let the experts show you all of the city’s quintessential destinations – Fisherman’s Wharf included.
These tours, which run every day, departing from each stop every 30 to 60 minutes, offer a comprehensive look at the city’s top attractions. Among the 20 different stops are Fisherman’s Wharf, Chinatown, Union Square, Alamo Square, Golden Gate Park, Lombard Street, and Palace of Fine Arts — and you’ve got complete flexibility to get on and off the bus as much or as little as you like (typically within 24 hours, depending on your ticket).
Heavily educational as well, the bus comes with a recorded audio tour that will provide you with plenty of facts and anecdotes about the city’s history, architecture, and culture as you roll between neighborhoods.
Other options: While the hop-on-hop-off tourist bus is the most popular choice, it’s not the only one. You can also sign up for a Big Bus Muir Woods Tour, a Silicon Valley Campus Hop tour, or (for all you bargain hunters) even an Alcatraz + Hop-on Hop-off Bus combo tour.
20 – Spending the afternoon at the Cartoon Art Museum
Paying homage to the wonderful world of cartoons, comics, and animation – both classic and modern – the Cartoon Art Museum shines a spotlight on all things cartoon!
Inside, you’ll find a huge 7,000-plus-piece collection of cartoon art from some of the best and most influential creators in the industry, diving into popular characters like Snoopy, Bugs Bunny, Superman, Batman, and many more. But it isn’t just about the characters, it’s also heavily about the artists, creators, and writers, too, showing off emerging talent from the world of sketch, animation, and cartoon art.
The museum is home to a range of interactive activities too — from cartoon academy drawing workshops to Cartoon For Kids, art auctions, and more.
And you can guarantee that no two visits will be the same —The Cartoon Art Museum debuts two major new exhibitions every 3-4 months, which means there’s also something fresh to check out.
As the only venue in the Western United States of its kind, it’s fair to say that you can’t find this kind of experience elsewhere, making it one of the most unique attractions in the Fisherman’s Wharf area.
21 – Have a picnic or take a dip at Aquatic Park Cove
Sitting on the grounds of the San Francisco Maritime National Historical Park (next to Hyde Street Pier ships – see #15), Aquatic Park Cove beckons both locals and visitors seeking a refreshing escape thanks to its crescent-shaped beach and calm waters.
In the summertime, the tranquil waters are popular for swimming and kayaking (and even cold-water plunges for the brave souls in the winter), but the riverside park dishes up top-notch views of the Bay and the skyline (and Alcatraz Island) year-round.
With plenty of grassy areas, as well as BBQ facilities, Aquatic Park Cove is also a great spot for an outdoor lunch. But if the weather isn’t too kind, a slew of restaurants (try Capurro’s or Blue Mermaid), cafes, and bars also sit within walking distance.
22 – Soar over the city (virtually) on The Flyer San Francisco
Found over on Pier 39, this new-age attraction fuses sightseeing with state-of-the-art technology, allowing you to embark on a thrilling virtual flight over the city!
As you’re suspended in a moving motion seat, 20 feet off the ground, and surrounded by a massive, 50-foot wrap-around LED screen, you’ll soar over the Golden Gate Bridge, through the bustling streets of Chinatown and Fisherman’s Wharf, and even above Alcatraz Island. The combination of visual effects and dynamic movement creates an epic sensation of flight that’s sure to be a hit with all ages.
And if you’re seeking even more excitement, the adjacent 7D Dark Experience — during which you’ll use laser blasters to shoot zombies (or 3 other themed challenges — adds an extra layer of interactive fun. Rounding out the options, you’ll also find 30-minute escape rooms, as well as laser maze challenge and a virtual reality experience on-site too!
23 – Snap a selfie in front of the iconic Pier 43 Ferry Arch
Standing tall since 1914, the ferry arch is a great spot to appreciate Fisherman’s Wharf maritime history. This iconic piece of architecture was once used as an entry point for ferries headed to and from the harbor, but today stands as a symbol of San Francisco’s past.
Legend has it that if you attach a lock on the nearby fence, and throw the key in the bay, you’re destined to return another time.
Either way, after taking a couple of snaps, take some time to wander around the area. The Pier 41 Wooden Viewing Pier, in particular, is a great spot to take in the surrounding waterfront scenery.
Photography tip: Depending on the angle of your photo, the Arch can act as a natural frame for either Alcatraz or the SS Jeremiah O’Brien.
24 – Sign up for a fun segway tour
A great way to mix sightseeing with a splash of adventure, Segway tours take all around Fisherman’s Wharf — as well as a stack of other notable nearby sites — in style.
Led by a local, who knows all the ins and outs and hidden gems of the Wharf, the waterfront, and beyond, these tours are sure to be both educational and entertaining.
Besides getting to roll through spots like Ghirardelli Square and Fisherman’s Wharf, learning all about the area’s history and culture, and checking off spots like the Hyde Street Pier, Municipal Pier Aquatic Park, and plenty more.
Segway tours will also generally introduce you to the hidden alleys of historic Little Italy in North Beach, where you can get a real taste of San Francisco culture.
Plus, you’ll also get to enjoy some of the best vantage points in town – staring off into the Bay, with views of Alcatraz and the infamous Golden Gate Bridge in the distance.
25 – Eat your way through the best restaurants in Fisherman’s Wharf
With a name like Fisherman’s Wharf, you can bet your bottom dollar that you’ll find some of the city’s best seafood right here — and, with it being one of San Francisco’s most visited neighborhoods, there are plenty of restaurants to choose from.
Whether you’re looking for a romantic dinner spot or want to enjoy the catch of the day in a more casual setting, options are abundant.
Not sure where to start? For seafood, look no further than Crab House at Pier 39 or the Pier Market Seafood Restaurant. At the former, you can expect massive portions – none bigger than the world-famous Killer Crab, which is over two pounds of roasted whole crab. Meanwhile, the latter has more of a focus on grilled seafood, with only the freshest ingredients from the local market.
If you’re still hunting, The Grotto is a staple, serving tantalizing dishes since 1935, while the diverse menu of Surisan is a great shout if you’re not too keen on seafood.
Arguably the most famous eaterie of the bunch, however, is the Boudin Bistro, which is an old-fashioned San Francisco classic. Here, you’ll get to enjoy the famous sourdough bread that has been cooked in the same ovens since 1849!
Keep in mind: if you want to try as many flavors of the city as possible, many of the food tours in San Francisco pass by Fisherman’s Wharf.
26 – Stroll through artsy Umbrella Alley
Overflowing with color and creativity – making it a hot spot for influencers and photography enthusiasts – Umbrella Alley is chock-full of murals and larger-than-life artwork created by San Fran locals.
The I Left My Heart in San Francisco heart-balloon mural by Brian Huber is a crowd favorite, but for that quintessential tourist snap, nothing beats the Greetings from San Francisco mural.
Wall art aside, if you crank your neck skyward, you’ll see where this alley takes its title from – an array of umbrellas painstakingly hung across the street.
You’ll find the Alley between two buildings on Beach Street. And the best part? It’s totally free!
27 – Perplex your social media followers at the Museum of 3D Illusions
A hit for youngsters and kids at heart, the Museum of 3D Illusions in Fisherman’s Wharf is a fun, incredibly immersive maze of perspective-style artwork, optical illusions, and trick art.
Picture this: Put yourself inside the jaws of a shark, ride the waves alongside dolphins, walk down a lava-filled Lombard Street, or venture into outer space — all up, more than 40 different hilarious, mind-bending installations are on the menu.
A visit here guarantees two things: one, you’ll walk away with a new profile picture that’s sure to light up your social media feed, and two, you’ll leave scratching your head as to how it all works.
The Museum of 3D Illusions is located on Jefferson Street, just around the corner from the Pier 43 Ferry Arch (see #23).
While you’re there: Got any pent-up rage? The on-site “Smash It” smash room is the perfect place to release your frustration — go to town on breakable items (cups, plates, bottles) without having to worry about any damage. Just be sure to book ahead!
28 – See if you can conquer Magowan’s Infinite Mirror Maze
Combining the classic carnival mirror maze with an explosion of color, Magowan’s Infinite Mirror Maze on Pier 39 is as perplexing as it is mesmerizing.
Navigating the maze is a challenge in itself — and that’s before you factor in the rainbow of colors and flashing lights.
The Maze is open every day from 10 AM – 8 PM, and you can simply rock up and buy tickets at the door. Plus, kids under 5 get in for free!
Hot tip: Nobody likes walking into a wall, so just make sure to walk with your arms in front of your face.
29 – Run up and down the whimsical Musical Stairs
Exactly as it sounds, Musical Stairs is a set of stairs on Jefferson Street, painted like black and white piano keys, that will play different tunes as you climb your way up the staircase!
Run up and down the stairs to play a tune, or jump around with a couple of friends to play a chord or two.
They’re free and open to the public, and while there’s not much more to it than what’s written on the tin, it’s a pleasant, whimsical addition to any addition of afternoon exploring around Pier 39.
30 – Race around town in a scavenger game!
Forget about slow-paced, run-of-the-mill walking tours. If you want to pepper some fun and excitement to your Fisherman’s Wharf experience, why not try a Scavenger Game?
Sure to unleash your competitive side, a Scavenger Game is a mix of puzzles and tasks that are designed to take you all over the city. Your mission? To solve as many clues as possible in three hours; and each time you do, you’ll be directed to a notable landmark, learning all sorts of interesting facts and trivia as you go.
Led around town by a smartphone-based app, you’ll typically hit up quintessential spots like Lombard Street, Hyde Street Pier, and Coit Tower, before finishing up in the hustle and bustle of Fisherman’s Wharf.
31 – Grab a bite (and a beer) at the Players Sports Grill & Arcade
Sports fans – and thirsty travelers – this one’s for you. Considered the top sports destination on the Wharf, Players Sports Grill & Arcade isn’t just a place to watch the latest game — it’s a sporting entertainment Mecca, with 35 TV screens, rare sporting memorabilia lining the walls, and more than 85 arcade games (from Skiball to Dance Dance Revolution and everything in between).
After you’ve watched the latest game/race/match – be that MLB, NBA, NHL, NASCAR, FIFA, or something else – make sure to pop into the tropical-themed Luau Lounge, just one more feature that makes Players such a special locale.
Money-saving tip: For the best bang for your buck, consider one of the Play N Eat Combos – for just US$20, you’ll get a meal as well as a $10 arcade value card.
32 – Shop till you drop at The Cannery
Once a canning factory for Del Monte (a fruit processing company), this historic waterfront institution has been around for over 125 years. And while its purpose has shifted over the decades, it remains an iconic part of the Wharf landscape.
Today, The Cannery is a modern mall that celebrates San Francisco’s past (there are plenty of artifacts on display), with chic boutiques and a handful of restaurants and cafés. All up, some 30 different retailers reside within the Cannery, including local favorites like Jack’s Cannery Bar and Oyster Pier.
If you’re after a treat, pop into The Waterfront Bakery for some gourmet cookies or European pastries. The Cable Car Store is the go-to for San Fran-themed souvenirs, while the Winery Collective next door to the courtyard has Napa, Sonoma, or even Santa Barbara blends you can taste.
33 – Drink your way through the area’s best bars
You’re on vacation after all, so why not have a few drinks and let your hair down? While Valencia Street, Polk Street, Union Street, and the Columbus and Broadway Square have long been the go-to for San Francisco’s best bars, Fisherman’s Wharf has a few hidden gems worth checking out.
For some classic Irish pub vibes, there’s The Buena Vista Cafe on Hyde St; it famously claims to have invented the famous ‘Irish coffee’ cocktail back in 1952. Besides the vast menu of beers, spirits, and whiskeys, you can also dig into a hearty variety of meals – from crab omelets to the melt-in-your-mouth whiskey and bread pudding.
For a more casual tipple, look no further than the Wipeout Bar & Grill at Pier 39. With a relaxed sports bar-like atmosphere and plenty of beers on tap (and a menu of 9” personal pizzas for when you get peckish), this is the perfect place to cheer on your favorite team, drink in hand.
Certainly more of a local dive bar than a tourist-trodden haunt, the Red Jack Saloon is an authentic old-school saloon that brings East Coast hospitality over to the West, with Red Sox and Patriots games often shown on the TVs. Despite being just a short walk from Fisherman’s Wharf, you won’t too many crowds.
Still thirsty? Sweetie’s Art Bar, the Hard Rock Cafe and the sports-bar-like Brick & Beam each have their own unique allure, with a bounty of drinks to boot.
34 – Jump on the ferry to Angel Island State Park
A short ferry ride away, Angel Island State Park is a peaceful, tree-encased island rich in immigration history (dubbed the Ellis Island of the West) that is perfect for a day of slow-paced exploring. With top-notch views of San Francisco, Marin County, and the East Bay, it’s a great place to take in the sights.
Once on the island, you can explore some of its historic sites – from the old military bunkers at Fort McDowell to former Chinese detention camps, to the Angel Island Immigration Museum – or simply stretch the legs with a walk or bike ride around the 5-mile Paved Perimeter Road.
For avid hikers, the Lands End trail dishes up sublime coastal views, while the Historical Route and the Ridge Trail both climax at the summit of Mount Livermore.
How to get here: Daily ferries (the Golden Gate Ferry) run from Pier 41 at Fisherman’s Wharf. The journey takes approximately 30 minutes and tickets cost around US$15 for adults, US$8 for concessions, and are free for kids under 4.
35 – Drive down the oh-so-twisty Lombard Street
Officially known as the “World’s Crookedest Street”, Lombard Street is one of San Francisco’s top tourist attractions. With a series of eight sharp hairpin turns, this slithering street on Russian Hill is one of the steepest in the city (hence the turns), making it a great place to take in the scenery and snap a few cliché tourist photos.
Of course, the best views of Lombard Street are from the top, at the corner of Hyde Street. Plus, being just a 10-minute walk from Fisherman’s Wharf, it’s easy to tack onto your day of waterfront sightseeing.
Take note: If you’re brave enough to drive down it, just be mindful that it’s one-way (top-down).
36 – Inject some culture into your trip at the several Fisherman’s Wharf art galleries
Art aficionados, take note:
While Fisherman’s Wharf might be relatively small in size, it’s got a big personality when it comes to all things art.
Showcasing a range of styles from traditional San Francisco and Native American artwork to more contemporary pieces by French masters and American up-and-comers, the waterfront neighborhood has galleries galore — more than half a dozen are dotted all around the streets, each welcoming you in for a half-hour or so of respite on a rainy day.
Sitting within about 50 yards of one another, you’ll find the Zea Gallery, the ZK Gallery, the Da De Art Gallery and Eden Fine Art. Each of these dives into a few different genres of artwork, with friendly staff on hand to explain more about the different works, and a handful of pieces on sale too – if you fancy a unique San Fran souvenir.
While you’ll have to walk a few minutes down the road, the Academy of Art University Galleries in the historic Cannery Building (see #32) is a renowned institution certainly worth checking out. One of the University’s four galleries scattered across the city, this is one totally free to visit, and is known for showing off outside-of-the-box paintings, textiles, sculptures and print works. Plus, with new exhibits opening up on the first Thursday of every month, there’s always something new and exciting to uncover.
And if you’re still searching for that extra dose of culture, The Dennis Rae Fine Art venue and the Chloe Gallery round out the list.
Keep in mind: The Franklin Bowles Gallery was a beloved institution but recently closed it doors, so don’t go hunting for it.
37 – Enjoy some live music at Pier 35
A popular local events space, Pier 35 is a wonderful spot to check out live music, watch open-air movie screenings and sip on craft beers against the backdrop of San Francisco Bay.
The pier’s calendar of events changes regularly – from music festivals to pop-up markets, Oktoberfest celebrations, and concerts of every genre.
Events aside, this Embarcadero staple has been welcoming locals and tourists alike since 1914, so you’re sure to learn a bit of history here, too.
38 – Stroll along the Embarcadero
No trip to Fisherman’s Wharf would be complete without a leisurely stroll down San Francisco’s iconic waterfront promenade.
The Embarcadero, which stretches for over 3 miles, is a great way to take in the stunning San Francisco Bay views and the city skyline. You can pass by landmarks like Pier 39, Aquatic Park, Ghirardelli Square and Coit Tower as you make your way along the waterfront path.
The Embarcadero is also home to the beautiful Ferry Building Marketplace – an iconic 1898 building that plays host to some 50 different local food stalls, shops and eateries.
Where to stay in Fisherman’s Wharf?
With so many things to do in Fisherman’s Wharf, you’ll probably want to stay a night or two.
Thankfully, it’s not just restaurants and tourist attractions here; Fisherman’s Wharf is home to some of the city’s oldest and best hotels – and there are plenty of options whatever your budget:
For an unforgettable boutique experience, consider booking into the 4.5-star Argonaut Hotel on Jefferson St. Its luxe rooms come with breathtaking views of the bay, while it’s conveniently located close to all the iconic Fisherman’s Wharf sights. But for the ultimate in high-end luxury, you can’t go past the 5-star Fairmont Heritage Place at Ghirardelli Square.
You can also set your sights on the less-pricey Hotel Zephyr – a quirky hotel near Pier 39 that puts you at the doorstep of all the local attractions. Rooms are fun and modern; think nautical-themed decor and plenty of cool amenities. For a similar level of style, without all the nautical oddities, Hotel Zoe boasts excellent reviews and it’s right next door.
Pinching pennies? Just around the corner is The Wharf Inn. It’s close to Pier 39 and the Aquarium of the Bay and, most importantly, it won’t break the bank. Or, if you’re more of a social hostel person, the HI San Francisco Fisherman’s Wharf Hostel in Great Meadow Park is a solid option.
Prefer to stay in a different neighborhood that’s within walking distance of Fisherman’s Wharf? Then look no further than the Queen Anne Hotel, the Fairmont San Francisco, or the Hilton Union Square.
No matter what type of lodging you’re looking for, Fisherman’s Wharf and its surrounding neighborhoods have plenty of options to choose from. Enjoy your stay!
Final thoughts
Well, that’s 38 truly fun things to do in Fisherman’s Wharf, San Francisco! From exploring historic ships and touring museums to dining out on the freshest seafood and discovering some of the city’s most Instagrammable spots, there’s something for everyone at Fisherman’s Wharf!
So what are you waiting for? Start planning your visit now.
Was there anything we missed that you’d like to add to the list? Let us know in the comments below. And, as always, happy travels!