The Upside Down is one of Amsterdam's most trendy spots for Instagrammers and TikTokers alike. This unique museum is an immersive experience, enabling visitors to enter an alternate reality in which they can hang from the ceiling without a care in the world.

Whether you want to trick your loved ones into thinking you've got superpowers or create weeks worth of social media content in one single trip, consider purchasing Upside Down tickets.

Here's everything you need to know about The Upside Down, one of the most exciting museums in Amsterdam.

How much do Upside Down tickets cost?

The Upside Down tickets are reasonably priced meaning that most visitors to the city can enjoy the quirky museum, whether they're on a budget trip or on a no-expenses-spared vacation.

Adults: €24.95
Children aged 3-11: €17.95
Children under 3: Free

Who is eligible for discounts?

Those in possession of a CJP Pass qualify for a discounted rate of €21.20 on their Upside Down tickets. Alternatively, if you hold an “I Amsterdam” city pass, you'll also benefit from a reduced Upside Down entry fee of €18.71.

Should you book in advance?

It is mandatory to book your Upside Down tickets in advance to enter the site. This enables you to access the museum seamlessly and choose a date, and time slot that works for your itinerary. If you need to change the date at any point, you can do so free of charge.

By working with a pre-booking system like this, the Upside Down can ensure that everyone enjoys the experience at the museum and has plenty of time, and space in each of its rooms without being rushed.

What will you see inside the Upside Down?

Armed with your ticket to the Upside Down, you'll prepare to have your perception of reality altered as you step into a bizarre optical illusion. Immerse yourself in a variety of different setups, where you'll pose alongside various props to capture the perfect snap for social media.

Jump into a Dutch ice bath, nestle into a jacuzzi and pump up the jam at a make-believe club, all in the name of creating memorable photos that are bound to be a highlight of your Amsterdam trip.

credit to The Upside Down Amsterdam

The Upside Down is one of the largest "Instagram museums" in Europe and it mostly attracts visitors looking for the perfect social media snapshot. While the photos taken of you are unique and hilarious fun, being inside such a brain-puzzling building makes this museum a memorable experience too.

The site has 25 different setups, which you'll make your way through, posing with a number of props to capture photos that will trick the viewer into thinking you're Spiderman. Feel like a king or queen in the Royal Room or jump into the trendy ball pool complete with over 81,000 balls and a luminous rainbow backdrop.

Other interactive structures include the Dutch Design room, which is known for its traditional decor, as well as the Licor43 room — a chocolate bar set up in collaboration with Licor43, where you can taste decadent artisanal treats.

Those who want to feel glam can pose on the steps of a pink private jet while modern art enthusiasts will feel as though they're inside a Rubik's cube in the Mondriaan Room, inspired by the Dutch painter, Piet Mondrian. The Instagrammable spots don't end with the installations.

You can also head to the onsite cafe where you'll find pink waffles, chocolate-covered donuts and classy cocktails, all worthy of a picture.

How to get to the Upside Down?

The Upside Down is located in the southern part of the city, close to Amstelpark. The closest train station is RAI, which is less than 10 minutes by foot to the site. It takes around 30 minutes to reach this station from Amsterdam Central, and you'll need to change at Schiphol Airport.

When is the best time to visit the Upside Down?

The Upside Down is open from 10 AM to 8 PM Sunday through Wednesday and 10 AM to 10 PM from Thursday to Saturday.

Plan your Upside Down visit for after 6 PM, when you'll find the crowds have dissipated, leaving you to enjoy the museum in peace.

Which other themed museums can be visited in Amsterdam?

Travel tips

Samples of Licor43 chocolates are only available to those over the age of 18. Bring proof of identification with you if you wish to try these indulgent treats.
Photos are taken by professionals on your device, so make sure you bring a high-quality camera or smartphone with you.
The museum is great fun for all, so don't let the lack of a social media presence put you off from purchasing Upside Down tickets!

The Upside Down: Tickets and Tours